Master the art of Marketing with LOW cost budget - (Marketing Part 2)

Marketing is considered to be one of the most important things for the expansion of a business, whether it is digital or physical you need your mind for outstanding marketing results. A mind is more powerful than your money. I am not saying that money is useless but look at the positive side of money, it can be useful with the help of your mind. So if you haven't checked the first part of marketing you can check it out here. So without any further discussion, let's move to the good stuff.

Higher Expectations!
This type of marketing is very, very, very useful if you have a good product. By creating a higher expectation in people's mind will bring a high level of curiosity, energy and excitement which will force people to buy this product at any cost! 

But, there are also downsides of creating high expectations in people's mind. If people do expect so much for your product then they began started imagining your product and if your product doesn't match the level of their imagination then they will definitely don't going to like it. I know your doubts which is "Dude, Should I create high expectations in people's mind or not?" The answer is very simple, you should but also don't create a very, very, very high level of expectations in their mind. That's why famous movies like  Avengers, Star Wars, Titanic and many more films became so popular by creating higher expectations with good quality which stands on people's expectations.


Cross-Selling and Upselling
Cross-Selling and Upselling are one of the most effective ways of marketing. Yes for marketing but How? Well, Cross-Selling  means that you persuade the customer to buy something additional with the product. For example, In McDonald's, they will always ask you to buy something with the burger like "Would you like to have Fries with that"
and 1/3rd of the people does buy fries and coke with the burger which means 1/3rd of their revenue got increased.

There are also jokes upon it that you buy fries then he again asks you that "Would you like to have Fries with that".

Well, now let's talk about Upselling which means that you persuade the customer to buy something 20%-30% more expensive. Well, upselling can be very useful too. When you go into any shop the shopkeeper will try to sell something more expensive that you want.

Cross promotion 
Cross Promotion means that you collab with other brand and promote them to your audience and the other brand will also promote you which will create a WIN-WIN situation for both brands and collaboration doesn't require that much kinda money. In Cross Promotion your collaborator will must have to have a similar type of audience that you has. For example, BMW collabs with Louis Vuitton because BMW is for rich people and the man who is able to buy a BMW will easily buy  Louis Vuitton  high quality and expensive bags. These both share their audience and both got benefitted from this Cross Promotion.

Well, Apple does a cross-promotion with Nike and Uber do a cross promotion with Spotify because you could hear songs on Spotify while waiting for your Uber.

and Android do a cross-promotion with chocolates and sweets?

Food Restaurants also do Cross-Promotion with drinking brands like Coca-Cola, Pepsi and many more...

Niche Market

Well, you should do marketing on the basis of different Niche. A niche is for a specific group of people and is for only those people who belong to that niche. Like women clothing is a niche market which is just for womens. Well, do marketing on different niches.Like McDonald's only serve Veg Burger in India because he knew that most of the Indians are Vegetarian and in different countries he serves different types of products and different type of marketing according to the country.

Niche Marketing is not for everyone. It is for only for specific people by understanding their geographic, Physiographic and demographic conditions. Niche Marketing turns out to be more powerful than normal marketing. Some companies like Google, Facebook, Amazon and many more... show you ads on the basis of which niche you like the most. For example, if you're a Foodie then Google will show you ads on Food Restaurants, and if you click on the ad then google gets paid.  Facebook and Amazon also follow this type of business model and is one of the reason's why these companies become so popular and rich. 

Google is Spying

Story is everything

By adding story in marketing will drastically increase your sales because Story is way more powerful and I literally mean way more powerful. The story creates a huge impact on people's emotion because we all are emotional creatures, not logical creatures and humans value their emotions more than their logic. For Example, If I say that a homeless child finds a rotten apple in the garbage and starting to eat then would you like to help that child by him giving some donation. Of Course, you would help because you can't say no to a homeless child and the story the that I tell you will definitely create a huge impact on people's mind. If you tell a story then it creates a space in people's Subconscious Mind and forces them to do something good :)

Internal and External Marketing

External marketing means that you persuade someone to buy or download their products through ads, Boardings, Campaigns, Influencing and many more but in Internal marketing people's mind persuade them to use their products over and over again, that's why you got hooked into Instagram, Facebook, Whatsapp, YouTube and other social sites. Internal marketing is when their mind remembers them and in external marketing, they use your product through ads, billboards, Campaigns. Pretty straight forward difference between Internal and External Marketing. Internal is more powerful than External marketing because internal create a recurring revenue model for your business and make your customer loyal to your product which results in huge profits!

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meet you NXT Time Bye-Bye :)